What were the biggest web design trends of 2017, and what will be big in 2018? As last year drew to a close, we asked leading designers and studio heads to share their views, perspectives and predictions.
Just as when we brought you 10 huge graphic design trends for 2018, this isn’t about following the creative herd: it’s about taking stock of where the industry is right now. So whether you follow these trends or not, it’s useful to know what they are…
01. Web animation
“Animation can play a huge part in making ideas and interfaces easier to understand,” says interactive designer Chris Gannon. “In a world where everyone is in a hurry and time is short, animation can convey complex ideas in a short amount of time whilst at the same time engaging and informing.”
Bruno La Versa, senior digital designer at Lightful, agrees. “Storytelling and personality is something that new and old brands are working on in order to capture users’ attention, and animations are starting to play a bigger role in this,” he says. “Animations have shown and will continue to show the brand’s strength in our digital world, giving a strong personality to the brand, making it less static and more dynamic,” says La Versa.